Nation’s leading online bank gives consumers the tools and information to
Find the freedom, control and security to manage their finances without boundaries

CHARLOTTE – Bank of America today announced the launch of its new Bank the Way you Live online banking microsite, bankofamerica.com/anywhere, where in one place, customers with on-the-go lifestyles can learn how to break free of conventional banking and find the freedom and control to manage their personal finances online or via mobile or smart phone, courtesy of the number one online bank.The microsite features information on the valuable tools that give Bank of America customers the freedom to bank without boundaries, the control to manage their own finances at the touch of a computer key or phone pad and the security to know that their finances are protected. In addition to being a tutorial for current and prospective customers, the site is also a portal to Bank of America’s award-winning suite of online and mobile banking products.

“Our customers lead mobile lives and they need a bank with options, products and features that can keep up with that fast pace,” said Lance Drummond, eCommerce/ATM executive at Bank of America. “With Bank of America, all you need is Internet access through your computer or mobile phone to be connected to your finances anytime, anywhere.”

The online site features characters from the TV commercials who lead visitors through interactive demonstrations of each online and mobile banking product. Consumers will learn how they can access accounts, pay bills, transfer funds, locate banking centers or ATMs and receive account alerts via text message on their mobile phone. They will also see how to aggregate information and accounts for a complete financial picture, all with multiple layers of security to help ensure that customers’ personal finance information stays personal.

“Our new microsite teaches consumers how a computer or a cell phone is all you need to take advantage of the latest innovation from the country’s leading online bank,” notes Sanjay Gupta, Global Consumer and Small Business Banking Marketing executive for Bank of America. “We’re excited to launch an integrated campaign today around online and mobile banking that includes television and online ads with the new tag, ‘Bank the way you live. Mobile. Online. Anytime. Anywhere.’ “

“Dancing with the Stars” champion and two-time U.S. Olympic speedskating gold medalist Apolo Anton Ohno has partnered with Bank of America – a longtime sponsor of the U.S. Olympic Team - to promote the launch of the microsite.

“My lifestyle means that I can be training in Salt Lake City one day and traveling to a skating competition across the globe the next,” said Oh no. “Bank of America’s online and mobile banking gives me the control to securely pay bills, check balances, view statements anywhere I am, anytime it’s convenient for me.”

Freedom
Bank of America’s mobile banking features give customers the freedom to pay bills, transfer funds between accounts or to other Bank of America customers and locate banking centers or ATMs with maps and directions all from the convenience of a mobile phone. A recent Bank of America survey revealed that almost half (49%) of Americans would like the option to bank at any time or location and more than a quarter (27%) of Americans have forgotten to pay a bill, but couldn’t access their bank to pay it.

With Mobile Banking, customers can check balances, pay bills, schedule payments in advance, transfer funds, and even track payment history – anytime, anywhere.

Users can also stay organized and save paper by viewing checking, savings and credit card statements through Online Banking, automatically receive electronic versions of current and past statements and sign up for email notification when statements are ready.

Control
Bank of America’s “My Portfolio”™ feature allows customers to display their full financial picture all in one place, with automatically categorized transactions that show exactly where and how they spend their money. Helpful management tools, including charts and graphs can create a personalized budget to help save for bigger purchases.

Bank of America’s online customers can also control their finances by receiving free, customizable alerts via email or mobile text messages to stay informed of their account balance and any suspicious credit card activity.

Security
With SiteKey®, SafePass™ and ShopSafe®, Bank of America customers have multiple layers of security, allowing them to bank and shop online in comfort, knowing that their information is protected, all for free.

SiteKey is an award-winning online security sign-in feature that helps customers deter fraud by giving them an added layer of security when logging on to Online Banking… Customers accessing Online Banking from their cell phone or smartphone are protected with the bank’s SiteKey security service, as well as its Zero Liability Online Banking Guarantee.

With SafePass, customers making sensitive transactions can receive a text message to their mobile phone with a 6-digit, one-time-use code that expires as soon as it is used, providing additional protection.

When shopping online, Bank of America customers can log into ShopSafe to create a unique, temporary credit card number, eliminating the need to expose one’s real credit card number.

For more information on Bank of America’s online banking services, consumers can visit www.bankofamerica.com/anywhere. To access mobile banking, Bank of America customers simply go to the web browser on their mobile phone and enter www.bofa.mobi. Once on the site, customers enter their Online Banking ID and passcode to access their accounts.

Bank of America has been a leader in introducing innovative online services, such as free online bill pay, SiteKey, free online equity trades and Business 24/7™.

About Online Banking

Bank of America is a leading provider of online financial services, and its online site, www.bankofamerica.com, has received widespread recognition. The site is among the top 50 of all U.S.-based Internet properties in terms of unique visitors monthly, and No. 1 among business and finance sites, according to comScore Media Metrix. Nielsen/NetRatings ranks Bank of America as the top online full-service bank destination in terms of audience, page views and active reach on the site. Bank of America has ranked No.1 in Javelin Strategy & Research’s safety scorecard four years in a row. BusinessWeek called the SiteKey™ security service one of the best products of 2005. Bank of America won the Webby Award in 2006 and the Webby People’s Choice Award in 2006 and 2007 in the online banking/bill pay category. Global Finance magazine named bankofamerica.com the best consumer Internet bank in the world and ranked the bank No. 1 for its bill payment and presentment and online consumer credit sites.

About Bank of America

Bank of America is one of the world’s largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving 57 million consumer and small business relationships with more than 5,700 retail banking offices, more than 17,000 ATMs and award-winning online banking with more than 22 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 175 countries and has relationships with 98 percent of the U.S. Fortune 500 companies and 80 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

# # #

November 15, 2007

Reporters May Contact:
Betty Riess, Bank of America
415.622.6997
betty.riess@bankofamerica.com

Danielle Martinez, Emanate
212.805.8008
danielle.martinez@emanatepr.com